Webit Speaker, Chief Technology Officer at VivaKi
Pradeep Ananthapadmanadhan is the Chief Technology Officer for VivaKi, a leading ad tech solutions provider and division of Publicis Groupe – the world’s third largest communications group. He is based out of San Francisco.
In his current role, Ananthapadmanadhan oversees the engineering teams across the VivaKi Products and Solutions suite, which includes its programmatic buying platform Audience On Demand®, competitive search dashboard Benchtools and centralized data service SkySkraper to name a few.
He also is the responsible for the technology vision and development of the organization’s data initiative targeted at procuring the most common third-party marketing data at scale and provisioning them to the various VivaKi agency teams efficiently.
Ananthapadmanadhan’s interests include big data processing technologies, cloud computing as well as the evolving advertising technology eco-system.