Vice President, Strategy & Operations, Global Advertising Sales
Tom is the Vice President of Strategy & Operations for Global Advertising Sales at BBC Worldwide. Tom heads up the team who advise internal clients and stakeholders across all BBC Worldwide’s platforms. These include BBC Global Channels and BBC World News on TV, online with the BBC’s international ad funded website BBC.com and its corresponding international mobile site. The team advises internal clients on ad sales strategy and is also responsible for Sales Operations and Custom solutions across TV, digital and mobile.
Tom joined BBC Worldwide in November 2007 as the Vice President of International Advertising Sales for BBC.com. He is well-known across the business as a digital advertising specialist, having worked for some of the largest names in the industry over the last 12 years.
Prior to joining BBC Worldwide, Tom held a number of commercial roles at MSN including leading the global sales team, opening new markets and heading up the EMEA sales team. Prior to his time at MSN, Tom was the launch sales director for Yahoo! in the UK.