Chief Commercial Officer
Eric heads up Blyk’s global sales operation, servicing many of the world’s leading brands, advertising agencies, media agencies and mobile operators.
Eric has 17 years of experience working with advertisers in various marketing functions. Over the last six years he has held executive management positions at two major media agencies: Initiative (part of IPG) and MediaCom (part of WPP). Eric contributed strongly to building a stronger focus on consumer receptivity to advertising messages: “When and where are my consumers receptive to my brand message?” His previous job as Marketing Director at The Coca-Cola Company, Netherlands had a strong focus on communication towards young consumers.