Advanced SEO and social media masterclass
One of the essentials for a success in the web economy is optimizing your site for search engine visibility. In his Masterclass, Rand Fishkin, one of the most noted experts in the field of search engine optimization (SEO), will provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. Rand shall clearly explain the SEO fundamentals, while correcting many common misconceptions.After this Mastercalss you will know:
- what are the Human Goals of Searching;
- how to determine the Searcher Intent: A Challenge for Both Marketers and Search Engines;
- how People Search;
- how Search Engines Drive Commerce on the Web;
- how Users Scan Results Pages - Eye Tracking;
- and most of all you will hear special techniques and great ideas you may start implementing for you online success immediately after the masterclass.
The SEO Advanced Masterclass is for all who think about starting an own business online or already have one and want to expand. It is suitable for experienced SEO and e-marketing specialists, who want to go deeper into the matter.Rand Fishkin
Rand Fishkin is the CEO & Co-Founder of SEOmoz
, a world leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz
blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.