The President and CEO of IAB Europe, Alain Heureux will come on an official visit to Bulgaria as one of the international guest lecturers of Webit

Will Bulgaria become a part of the European network for interactive advertising with the help of Webit?

 

The President and CEO of IAB Europe, Alain Heureux will come on an official visit to Bulgaria as one of the international guest lecturers of Webit

Will Bulgaria become a part of the European network for interactive advertising with the help of Webit?


Sofia, August 13th 2009 -  In October this year, the President and CEO of IAB Europe and IAB Belgium will take part in the conference program of Webit the first B2B Internet Business and Marketing Exhibition & Conference for Sotheastern Europe that will take place on 7th and 8th of October in the National Hall for Culture (NDK). He was personally invited by Mr. Plamen Rusev (chairman of e-Academy, organizer of Webit and founder of design.bg) to take part in Webit and his presence give a great opportunity for Bulgaria to be placed on the map and global network of IAB. Interactive Advertising Bureau (IAB) Europe is the sole trade organization, which truly represents the interests of the European digital industry. The organization represents 23 countries in Europe and over 5,500 companies.


IAB Bulgaria – opportunities and challengesis a panel part of the conference schedule of the exhibition. The panel gives more information about what IAB is, how it supports the development of the market through IAB and what the advantages are for the internet industry and the market members in this network. Last but not least the panel will aid the formation of IAB Bulgaria. The members of the panel will be Alain Heureux, president of IAB Europe and Jaroslaw Sobolewski – CEO of IAB Poland and board member of IAB Europe. Moderator of the panel will be Plamen Russev.


IAB is global organization that establishes and lays out rules,” says Plamen Russev. “Bulgaria is still one of the few countries in Europe without IAB and for this reason my invitation and the visit of Alain Heureux and Jaroslaw Sobolewski, who will be the President of the newly established IAB Central and Eastern Europe, starting this autumn, are a sign and an opportunity for the representatives of the internet industry in Bulgaria to unite with clear rules and work together towards growth of the market.”


IAB Europe helps the development of European markets for interactive advertising and controls their services. “Online advertising in Europe is growing, even though 2008 and 2009 are tough years. In this sense, IAB Europe is to make sure that the interests of our members and the industry as a whole are represented effectively to legislators and establishes a strong platform for future development and growth” are the words of Alain Heureux, President of IAB Europe. “It is a pleasure to visit Bulgaria for the first time at the invitation of Plamen Russev and to attend Webit – this remarkable event for digital industry in South-eastern Europe, where I hope to meet industry representatives of the region and Bulgaria in particular.”


About e-Academy: www.e-acad.eu

e-Academy is the first international education institute of its kind on the Balkans which holds a governmental license for professional avocation center in the fields of management and digital marketing.

e-Academy’s short-term objective is to work with companies for improving the skills and knowledge of the existing human resources. As a result of the training at e-Academy, digital solutions should become an increasingly successful and integrated part of the company’s business development.

e-Academy is a partner of all companies during the process for qualification and improvement of their human resources and provision of future human resources through investment in their adequate and needed training. The provision of professional bachelor degree is a long-term goal and provides the partnering companies with an opportunity to establish scholarships and programs with the e-Academy.

e-Academy organizes international conferences, trainings, discussion panels, round tables, etc.