Director EU Strategy and Research, AOL Advertising
As Director of EU Strategy and Research, Andrew manages a team of Research and Sales Strategy professionals that support 9 European offices and is a highly sought after speaker at industry events.
In his role Andrew concentrates on two key areas. The first is to advise advertisers, using market revenue forecasting and scenario planning, in order to help them drive competitive advantage from uncertainty. Secondly, Andrew’s teams provide insight about the reasons for consumer behaviour and market developments using proprietary research such as “Brand New Britain” – understanding the why behind the what.
A fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce and a member of the Market Research Society, Andrew earned his Bachelor/Masters at Brighton University before beginning a graduate programme with Capital Radio Group before moving on to Chrysalis Radio and IPC Media.