Executive Director, European Interactive Advertising Association
Alison Fennah is Executive Director of the European Interactive Advertising Association, the pan-European trade organisation for sellers of interactive media. Alison helped to launch the organisation in 2002 and has overseen the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standards and guidelines and public affairs work all aimed at growing the European interactive advertising market.
Prior to her work with the EIAA, Alison worked in European Marketing and PR with Yahoo! Europe,. Her involvement in interactive entertainment and technology began in the early 1990s marketing interactive games including working on the launch of some of the first Sony Playstation products.