Sertan has B.S degree of Industry Engineering from Bilkent University and MBA degree from Boğaziçi University. He is also lecturer of Social Media Marketing Course at Yeditepe University MBA Program Sertan Eratay has 13 years of work experience in developing and marketing of consumer technologies in Banking and Telecom industries. Last nine years track record as manager for business or marketing teams with up to thirty members and for Go-To-Market projects with budgets up to several hundred millions dollars. He worked as 3G Program Manager, 3G and Mobile Internet Manager at Turkcell. In that role he was responsible to ensure the success of 3G launch of Turkcell with mobile broadband offers and new 3G services.
Then he worked in Value Added Services function as Division Head. In that role he developed and marketed music, TV and different media&content products and services.
Since 2012, he has been leading the Digital Channels Division which has been recently established at Turkcell. His role requires creating and executing digital marketing roadmap for line of businesses, developing ecommerce, digital sales&service channels and managing social media platforms and communities.