As Chief Creative Officer, International at DigitasLBi, Chris oversees the agency’s creative output internationally. He has overall responsibility for DigitasLBi’s point of view on the world, and is the father of the famous unicorn emblem.
Known for his provocative views, Chris is a regular commentator in titles like The Guardian, Marketing and Campaign, and was amongst the first in our industry to highlight the darker side of digital disruption. He is a passionate proponent of the idea of enlightened self-interest, and believes that businesses can build their brands by creating work which has a social purpose at its heart - a view which is reflected in DigitasLBi’s initiatives for clients like Durex and AstraZeneca.
Chris began his career in digital in the late 90s, starting as a copywriter at pioneering Swedish digital advertising agency Abel & Baker and later joining Wheel, a forerunner of DigitasLBi, where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK before joining LBi (now DigitasLBi) in 2008.
Chris is a regular on the speaking circuit, delivering keynotes at Eurobest, Spikes Asia, Cannes Lions and Bestival. He is a member of the Campaign A-List and was recently placed at #53 in The Drum’s Adverati, a list of the most influential people in advertising.