G2 Chief Strategy Officer
As Chief Strategy Officer César is responsible for leading the growth of G2’s insights and consulting offering. His priority is to focus on growing the agency’s portfolio in shopper and consumer strategy; develop the innovative tools for each market and drive the evolution of the model across all markets. A Computer Scientist, with a Masters in Knowledge Engineering and PhD in Artificial Intelligence, César joined the Business and Marketing Intelligence world more than 15 years ago. In 2003 he co-founded Boole, one of the very first new generation Marketing Intelligence Consulting Companies, which became G2i after joining WPP in 2006.
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