The Main Marketing Stage is the heart and soul of Webit Congress. This is the place to hear visionary keynotes and action-provoking panel discussions on digital marketing and e-business.
As usual, the Main Marketing Stage shall host 700 attendees who listen, exchange, network with colleagues from the region and learn from the best practices and professionals form CEE and the rest of the world.
Webit Congress 2011 Main Marketing Stage Programme
|10:00:00||10:30:00||“Facts, figures, challenges and opportunities for Digital and Interactive Marketing in Europe”
||Alain Heureux Presentation|
||Plamen Russev, Alain Heureux, Paul Berney, Sergiy Petrenko, Przemek Pluta, Andreas Maierhofer, Levon Hamparzumian,|
|11:40:00||12:15:00||Mastering the new digital
||Marc Bresseel Presentation|
|12:30:00||13:20:00||Do You CEE? – The internet and online advertising market in Central and Eastern Europe
||Keynote speaker: Marta Klepka
Мarcin Woźniak, Tomas Lauko, Alexey Belyaev Presentation
|14:15:00||14:50:00||International publisher trends
||Michael Sturm Presentation|
|15:05:00||15:40:00||"The end of the world as we know it - taking the next step in the evolution of online marketing"
||Stephan Noller Presentation|
|15:55:00||16:30:00||Global Internet Trends and the “still fast growing” Display Ad Marketplace.
||Marvin Liao Presentation|
|16:45:00||17:20:00||How a local player competes with a giant
||Sergiy Petrenko Presentation|
|17:35:00||18:20:00||How retailers can leverage Facebook to amplify stories and generate word of mouth marketing at scale
||Rick Kelley Presentation|
|18:35:00||19:10:00||The future of adservers
|21:30:00||23:30:00||Webit Awards & Official Party|
|09:00:00||09:35:00||Online Retail Media – revolutionising traditional point-of-sale marketing
Christian Kunz Presentation
The boundary between online and offline commerce: Alternative payment methods.
Przemek Pluta Presentation
|10:40:00||11:15:00||How can businesses take advantage of the major trends in the mobile ecosystem and user behaviour
||Guillaume Bacuvier Presentation|
|11:30:00||12:20:00||Panel discussion: Тhree possible approaches to creating a strategy for mobile marketing: best practices
Moderator: Paul Berney
Panelists: Guillaume Bacuvier, Arda Kertmelioğlu Presentation
|12:35:00||13:10:00|| Role of Telecoms in the Digital Economy
||Andreas Maierhofer Presentation|
|13:50:00||14:25:00|| Brand as a verb - communications in action
||Russ Lidstone Presentation|
|14:40:00||15:15:00|| Power to the people – the new marketing
||Plamen Russev Presentation
|15:30:00||16:05:00||Crowdsourcing: the Future of Marketing Campаign Development
| Gillian Muessig Presentation
|16:20:00||16:55:00|| What's the value of a fan?
|17:10:00||17:45:00|| How social media helped .ME, and vice versa
||Vuksan Rajkovic Presentation|
|18:00:00||18:35:00||"The Social Media Sweet Spot: Why it takes Technology AND People to succeed in the Social Web"
||Eleftherios Hatziioannou, Nathaniel Hansen Presentation|
|18:35:00||...||Official closing and drinks|
Main Marketing Stage Programme Committee Chairmen