Audit Bureau of Circulations Romania
BRAT (Audit Bureau of Circulations Romania) is a not-for-profit organization, member of IFABC. The goal of BRAT is to provide the performance indicators of various media products based on standardized criteria. BRAT makes the circulation audit and the National Readership Survey for print media. BRAT measures the performances of Romanian websites in terms of traffic, audience and socio-demographic profiles (SATI project) and monitors the online advertising expenditures in Romania (MIPO project).