Digital Marketing & Innovation Conference

1-2 October 2014, Istanbul

Connect with thousands of C-level global/regional advertisers, agencies, publishers, ad/marketing tech providers and disruptive startups

Don’t miss The Industry Superstars Keynotes!

Key Conference Streams:

See the latest agenda of the Global Webit Congress 2014

Day 1: 1 October, 2014
Time Stream Networking Trade Expo & StartUp Village Webit Marina
08:30-10:30 Registration Open Open Open
10:30-10:50 Opening Keynotes Open Open Open
10:50-12:50 Digital Advertising Stream
- Programmatic, RTB
- Mobile advertising
- Video Advertising
- Metrix, Measurement, Analytics & Data on web, social, mobile
- Ad technologies
Open Open Open
12:50-13:50 Lunch Break + CEOs Lunch (Speakers + Platinum Pass holders only) Open Open Open
13:50-15:45 Metrix & Data Stream
- Metrix, Measurement, Analytics on web, social, mobile
- Big Data for advertisers
- Ad verification
- Digital Marketing ROI
- New Marketing Mix Models
- Audience targeting and Audience Buying
- Marketing Insights
- Media trading future trends
- Mobile Media Measurement
- RTB Pricing and Fraud Protection
Open Open Open
15:45-16:05 Networking break Open Open Open
16:05-18:20 Digital Entertainment & Media Stream
- Tips and tricks on how to adapt to the disrupted value chain of media production and distribution. Who are the game changers?
- How far has the consumer behavior and demand changed? Get the views of industry leaders and analysts on the adoption of multiscreen, mobile TV, linear vs. on-demand content consumption
- The new role of the game console, shrinking the STB size, making the car the new entertainment hub.
- Dive deep into big data to maximize your market success. Introduce new metrics, learn how others use social media to increase their value.
- Content Creation and Content Analysis in the new reality
- Content monetization
Open Open Open
19:30-22:00 Chairman's Dinner on Luxury Bosphorus Boat
(Speakers + Platinum Pass holders only)
Closed Closed Open
Official Webit Party - (open to all visitors)
Closed Closed Open
Day 2: 2 October, 2014
Time Stream Networking Trade Expo & StartUp Village Webit Marina
08:30-10:30 Registration Open Open Open
10:30-12:35 Digital Commerce Stream
- Omni-channel solutions
- Personalization Startegies
- Big Data for Retailers and competitive intelligence
- Mobile Commerce and Retail Technologies
- Delivery Solutions for growth
Open Open Open
12:35-13:05 Networking break Open Open Open
13:05-14:05 Mobile Stream
- Mobile Marketing
- Mobile Media Measurement
- Mobile Collaboration Solutions
- mCommerce
- Metrix, Measurement, Analytics on mobile
- Mobile Messaging as a platform
Open Open Open
14:05-15:05 Lunch Break + Leaders Lunch (Speakers + Platinum Pass holders only) Open Open Open
15:05-16:30 Brand Social Strategies Stream and Storytelling Stream
- Social Marketing Technologies Outlook
- Social Data for Content Creation
- Trends in Online Social Behavior
- Content Strategy and Marketing
- Customer Engagement Strategies
- Incorporating Storytelling into Brand's Social Media Strategy
Open Open Open
19:30-22:00 Speakers Hamam Night + Late Dinner and Belly Dancing performance
(Speakers + Platinum Pass holders only)
Closed Closed Open

With almost 60% C-level attendees you join to connect
with the world’s Digital, Tech and Media elite!

DMI Visitors Map
Middle East & Africa
Turkey(host country)



The world's biggest advertisers
and leading digital, tech and media companies

Connect with some of the world’s largest and most innovative companies which are exhibiting, sponsoring, speaking and attending the Digital Marketing and Innovation Conference. Learn and network with them as well as with over 10000 attendess of the Global Webit Congress from 110 different countries.

Enjoy 110 000 sq.m (1,2 mil sq.feet) venue with private Marina, 11 networking zones, number of curated lunches, private boat dinners, red carpet events and number of parties.

Join the premier Digital Marketing industry event.

The Digital Marketing & Innovation Conference

hosted by

Webit Congress

hosting 12 premier events, 10 000+ attendees
from 110+ countries, 260 speakers and 300 accredited media.

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